story.

Let me introduce myself!

I am Nabila Doudou and I founded Fous A Fous in 2018. 

Working for big players in the fashion industry for almost two decades taught me a lot about production and development processes, but eventually the time with Frenken inspired me most and made me realize that I enjoy working with smaller labels a lot more.

Throughout the years I noticed that smaller labels do not receive enough attention from suppliers and rather be put to the bottom of their priority list. This leads to collections being delayed or not having the agreed quality. For me it is a necessity to deliver high quality durable apparel to support the shift from fast to slow fashion.

My network, knowledge of the European fashion landscape and proven track record managing complex production collections makes it possible to get your collection in front of your customer in only half the time by ensuring that your brand will receive the needed attention from the suppliers.

Besides Fous A Fous, I recently discovered my passion for teaching. At the Amsterdam Fashion Institute I am able to share my knowledge with young students and for me, the exchange with young visionaries is inspiring and refreshing after being in this industry for years.


Fous A Fous works by four values that are represented throughout all of our actions and decisions.

Quality

Through our selection of expert
partners we can ensure to provide
brands with high quality garments.
Good quality is important to extend a
garment‘s life span and to oppose our
throwaway society.

Responsibility

Next to producing garments of high
quality to support the shift from fast
to slow fashion, we carefully select our
partners and materials - consciously
keeping the environment and working
conditions in mind.

Cooperation

Besides our goal to make the
development and production process as
easy as possible for all sides, we strive
to work efficiently to avoid unnecessary
waste and shippings.

Transparency

By being transparent and clear, as well
as considering everyone‘s needs and
expectations we want to create
business, which every party benefits
from.