I am Nabila Doudou and I founded Fous A Fous in 2018. 

Working for big players in the fashion industry for almost two decades taught me a lot about production and development processes, but eventually the time with Frenken Fashion inspired me most and made me realize that I enjoy working with smaller labels a lot more.

Throughout the years I noticed that smaller labels do not receive enough attention from suppliers and rather be put to the bottom of their priority list. This leads to collections being delayed or not having the agreed quality. For me it is a necessity to deliver high quality durable apparel to support the shift from fast to slow fashion.

My network, knowledge of the European fashion landscape and proven track record managing complex production collections makes it possible to get your collection in front of your customer in only half the time by ensuring that your brand will receive the needed attention from the suppliers.

Besides Fous A Fous, I recently discovered my passion for teaching. At the Amsterdam Fashion Institute I am able to share my knowledge with young students and for me, the exchange with young visionaries is inspiring and refreshing after being in this industry for years.

Fous A Fous works by four values that are represented throughout all of our actions and decisions.